OUR ROLE:
In 2019, we were contracted by APPARIS to handle all of their photo and video needs. This included campaigns as well as social content, lookbooks, line sheets, press photos, and e-commerce.
APPARIS was a new brand known for their line of vegan outerwear. While they had built up a small, loyal customer base for their buzzy coats in the fall and winter, spring/summer had up until this point been somewhat of an off-season for them. However, for the 2020 spring/summer season, they planned to launch their first ready-to-wear collection.
In this case study, we aim to illustrate our approach by highlighting the work that we did with them for their Spring / Summer 2020 collection.
![](https://freight.cargo.site/t/original/i/ba7040195d309fd7a4dfa25d1da89b3fedda36dbbc53fe0393bbfe8c28bfe2f8/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_022.jpg)
![](https://freight.cargo.site/t/original/i/d7778895664e15e35b8490c8b1391e239ba80205fedaa35142bb1966f7afbb45/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_07.jpg)