In 2019, we were contracted by APPARIS to handle all of their photo and video needs. This included campaigns as well as social content, lookbooks, line sheets, press photos, and e-commerce.
APPARIS was a new brand known for their line of vegan outerwear. While they had built up a small, loyal customer base for their buzzy coats in the fall and winter, spring/summer had up until this point been somewhat of an off-season for them. However, for the 2020 spring/summer season, they planned to launch their first ready-to-wear collection.
In this case study, we aim to illustrate our approach by highlighting the work that we did with them for their Spring / Summer 2020 collection.