Social media has become one of the most vital marketing tools of our time, and was thusly a hugefocus for the brand. Over the course of several months, we shot content on a bi-weekly basis, providing a range of influencer content, clean and graphic content in studio, as well as editorial-style social campaigns in various locations. This approach provided them with an immense content bank that they employed pre-launch and throughout the season.

It was fortunate that we had done so, as it left the brand prepared when the pandemic arrived and took everyone by surprise. Even still, we worked with the brand to find safe ways of creating content, even shooting the collection on each other in our apartment.